The Brazilian sustainable shoe brand Cariuma wants to support efforts to cleanse the seas with its new vegan sneakers. The brand is launching a range of “ocean-friendly” sneakers made from textiles made from recycled plastic from the ocean. The launch is intended to help solve the growing pollution problem in the oceans around the world. The vegan sneakers are made from recycled plastic and sugar cane. Cariuma works with 4ocean – an organization fighting widespread plastic pollution – and promised to remove two pounds of trash from oceans and rivers with every purchase.
“With defiant optimism, our friends at 4ocean have laid the foundations for an active approach to ending plastic pollution in the oceans,” the company said in a statement. âAt Cariuma, we are no strangers to the collaborative efforts required to restore and protect our world for future generations. Our common goal was to create a product to start conversations, raise awareness about plastic pollution in the oceans and create a product that is better for you and the planet. “
The special edition shoes will consist of 100 percent recycled plastic and an EVA outsole made of sugar cane and an insole made of cork and mamona oil. The company markets these highly sustainable shoes as both fashionable and environmentally friendly to minimize waste in the manufacturing process, but also to encourage consumers to understand the environmental impact of clothing consumption. The company markets the new shoe as “light on the foot” and leaves a “smaller footprint”.
The new sustainable shoe collection from Cariuma initially comprises two designs: the IBI slip-ons and the IBI low-top sneakers. The two designs are available in blue or white for $ 98 per pair. “For the Cariuma team, this introduction is more than just a label on a pair of shoes, but a real statement for the industry as a whole – that we will continue to commit to pushing boundaries and developing innovations for a better earth,” he said Company published in a statement.
Since its inception, Cariuma has aligned its company to ethical and sustainable market standards. The Brazilian brand only works with ethical factories and buys only natural and recycled materials. The current sneaker emits an average of three times fewer emissions per sneaker, making it the most sustainable sneaker on the market. The company is also working to become completely climate neutral by offsetting its carbon emissions from its shipping carbon footprint.
The nonprofit 4ocean is actively working on cleaning oceans and coasts around the world to address the growing pollution threat. The organization runs beach cleanings and uses the reclaimed materials to make recycled, sustainable jewelry, which it sells to raise money for its mission. 4ocean claims it has already removed over 15 million pounds of trash from the oceans and has no plans to slow it down.
Currently, shoe and fashion brands around the world are actively changing their production to suit a growing environmentally conscious consumer base. H&M recently teamed up with DESSERTO to develop their own vegan leather line. Other designers like Stella McCartney have brought out leather products made from vegan mushroom-based leather. Vans and Nike have also developed vegan sneakers in recent years and as consumers become more aware of the sustainability of fashion, it is expected that more companies will follow this trend in the future.