NextWave Plastics has welcomed international consumer technology company Logitech and ocean plastics suppliers, Prevented Ocean Plastic, and #tide ocean material to its consortium of cross-industry companies and organizations that are taking measurable steps to keep plastic in the economy and out of the ocean. Nearly five years after NextWave Plastics was founded, a growing number of member companies across a range of industries are working together to achieve their collective goal of diverting at least 25,000 tons of plastic, the equivalent of 2.7 billion single-use plastic water bottles. out of the ocean by the end of 2025.
“After almost five years in the Belt, the NextWave Plastics story continues to be about empowerment, transparency and collaboration,” said Adrian Grenier, co-founder of Lonely Whale. “The addition of Logitech and ocean plastics suppliers, Prevented Ocean Plastic and #tide ocean material, adds to the strength, diversity of knowledge, experience and potential of the NextWave consortium to create even greater impact and transformative change within and between to achieve in the sectors.”
Logitech joins the ranks of next wave Member companies like HP and IKEA who recognize that real change is driven by partnerships and collaboration, says NextWave. In addition to its pledge to avoid single-use plastic packaging whenever possible, Logitech was the first consumer electronics company to commit to providing detailed carbon impact labeling on product packaging across its portfolio, with its first carbon-labelled products hitting shelves in April 2021. They have open sourced the methodology, the measurement process and the label itself for others in the industry to help consumers make informed purchasing decisions.
“Plastic waste poses one of the most serious threats to ocean health. We are excited to join the NextWave Plastics consortium and work together to redirect and reuse plastic waste before it enters the oceans,” said Prakash Arunkundrum, Global Head of Operations and Sustainability at Logitech. “At Logitech, we’re committed to continuing to expand our efforts to eliminate single-use plastics, and we’re increasingly using post-consumer recycled plastic as our material of choice at scale, while aligning our entire portfolio with sustainability.”
At the heart of meeting NextWave Plastics’ 2025 goal is developing the first global network of plastics suppliers for the ocean, the organization said. Today, this network spans 21 countries and 25 suppliers, offering members a variety of ocean plastics, including materials from abandoned fishing gear and packaging. In accordance with NextWave’s Social Responsibility Framework, prevent ocean plastic and #tidaloceanmaterial Not only are they giving new life to plastic from the ocean, they are supporting local coastal communities most at risk from marine plastic pollution with a reliable income and creating recycling infrastructure where it’s most needed, says NextWave . The addition of Prevented Ocean Plastic and #tide ocean material allows the consortium to learn from these organizations and together grow the global network towards better traceability and more holistic community sustainability.
“There is talk that at least €160 billion needs to be invested to make Europe’s plastics systems more circular and carbon neutral by 2050 if long-term environmental commitments are to be met. In truth, when so much can be done today, we can’t wait for governments and big companies to take action,” says Raffi Schieir, director of Prevented Ocean Plastic. “By working together, we can lead the transformation of the recycled materials industry and build a positive, transparent, circular economy where everyone is respected. By collecting and preventing plastic from the sea, there is a huge opportunity for ocean plastic to build infrastructure, create jobs on vulnerable shores, and add value to plastic.”
Prevented Ocean Plastic is recycled plastic material made from discarded plastic collected in coastal areas where there is a risk of oceans being polluted by plastic. Used by supermarkets and brands around the world, it meets regulatory health and safety standards, is traceable to source and can be identified on packaging by its distinctive triangular logo. Prevented ocean plastic has a wide range of commercial uses, from food packaging to cosmetics to personal protective equipment, and today diverts over 1,000 tons of plastic pollution into the oceans every month, and counting, says NextWave.
#tide’s recycled plastic material from the ocean ranges from filaments for 3D printing to granules for electronic products and yarns suitable for clothing, bags, shoes and home and office furnishings. The #tide Ocean material is certified ocean plastic and fully traceable using blockchain tracking technology. Each shipment is accompanied by a digital material passport that contains detailed data on the origin, quantities, quality, processing steps and transport of the material.
“The problem of plastic pollution can only be tackled together. We put egos aside as we learn from each other and grow as a company and as an organization. This is the culture we need,” says #tide founder and CEO Thomas Schori. “Our materials are as good and versatile as virgin plastics, and building a resilient and efficient ecosystem will allow us to rapidly scale this market.”
In 2021 alone, NextWave member companies collectively prevented 959 tons of plastic, the equivalent of more than 100 million plastic water bottles, from entering the ocean and gave it new life in over 337 premium products, including Humanscale’s Path chair, packaging trays from Dell and CPI Card Group credit and debit cards, according to NextWave. Additionally, on World Oceans Day, Shinola, a Detroit-based lifestyle brand, released an expansion to their Detroit Sea Creatures Collection, which includes watches made with #tide Ocean material pellets and yarn. Although best known for watches, the brand also launched tote bags and bum bags made from 100 percent recycled polyester and REPREVE, a material made from recycled ocean plastic bottles.
Building on nearly five years of knowledge sharing and advancement, NextWave recently released a series of case studies, Currents of Change, providing an exclusive look at how these global leaders are catalyzing transformative change and taking the lead in addressing challenges, Finding solutions and being creative real impact.